The Caterer Social Media Summit
This masterclass will give hospitality marketing professionals insight into the latest growth hacks and content marketing techniques to move the needle in social media.
Delegates will receive lots of practical tips and advice, while getting plenty of opportunity to ask their own questions throughout this interactive workshop. You'll see how the most innovative brands in hospitality and beyond are growing their audience, with clear explanations of how it’s being done.
From leveraging AI effectively to understanding the TikTok algorithm, all of today's big topics will be covered so that you can start getting better results in social immediately.
The workshop will be led by social media expert Will Francis, who trains thousands of marketers each year at the top institutions including Chartered Institute of Marketing (UK) and the American Marketing Association. He’s the host of the popular Digital Marketing Institute podcast, and regularly appears in the media to share his take on digital stories of the day.
Topics covered include:
- Which hospitality brands are nailing social media
- Creating engaging content for different social media platforms
- Utilise AI and ChatGPT to create human-focused content quickly
- Allocating budgets for different platforms effectively
- Master the algorithms so your content will be seen by the right eyes and spark engagement
Meet the expert:
Will trains thousands of marketers each year at the top institutions including Chartered Institute of Marketing (UK) and the American Marketing Association. His marketing experience spans years running and working at ad agencies with the world’s most loved brands. As an industry authority he regularly appears at conferences and in the media to share his expertise. He hosts ‘Ahead of the Game’, the DMI’s marketing podcast, and is a published author with Prestel (Penguin Random House) of cocktail books.
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