The Caterer Maximising Revenue Summit

The impact of the cost of living crisis is far from over and customers are continuing to tighten their belts when it comes to spending.   The past year has seen significant changes when it comes to hitting revenue targets, with many operators reporting prices softening.   So how can operators offer guests value for money as well as the best experience possible to encourage repeat spend? We explore how to increase revenue despite prices flattening and look at how to softly upsell added-value, from spa treatments to that special bottle of wine, to maximise returns and leave guests feeling satisfied.   

In this summit you will learn

  • How 2024 compares to 2023 in terms of pricing
  • What guests really want when they go out to eat or stay in a hotel during a cost of living crisis
  • Strategies for enhancing customer experience without pressured upselling
  • How operators can elevate their offering for guests and provide extra value
  • How to create enticing packages or bundles that offer added value to guests while maximising revenue
  • Tips on training staff to effectively communicate upselling opportunities without alienating guests 


Ethan Davids
founder and director
Chickpea Group
Katie Niland
sales director
The Belfry Hotel & Resort


Maximising Revenue Summit Agenda

James Stagg, editor, The Caterer

The pricing landscape: Where are operators tracking in terms of pricing for 2024?
Panel: How to maximise revenue as prices soften

We gather a group of expert operators to share how they have been encouraging guests to spend more during cash-strapped times. Our expert panel will share tips on increasing overall margin and the pain points and opportunities they have discovered on their journey.


Katie Niland, sales director, the Belfry Hotel & Resort

Ethan Davids, founder & director, Chickpea Group 


Caroline Baldwin, deputy editor, The Caterer

Closing remarks

Contact us:

For editorial enquiries:

James Stagg

+44 7790 192369  

For event enquiries:

Sophie Lancaster

+44 7814760262

For sponsorship enquiries:

Cheryl Townsend

+44 7780 478673