The Caterer Social Media Summit

This half-day masterclass will give hospitality marketing professionals insight into the latest growth hacks and content marketing techniques that will move the needle on social media over the next decade.

Delegates will leave with lots of practical tips and advice, while getting plenty of opportunity to ask their own questions throughout this interactive session. You'll see how the most innovative brands are attracting and retaining customers in this ever-changing digital landscape.

The workshop will be lead by social media expert Will Francis, who has trained some of the world’s leading brands on digital marketing including RBS, British Airways, Marriott, Harper Collins, Ikea and Aviva.

Topics covered include:

  • Latest trends and consumer behaviours in social media
  • How the algorithms work today
  • Creating content that gets seen and shared
  • How to find your purpose and articulate it online
  • Case studies of who is succeeding and how
  • Producing professional content with a smartphone
  • Influencer marketing in 2020
  • Social advertising tips and hacks

Meet the trainer


Will Francis is a digital and social media expert who has worked with some of the world’s most loved brands, including Net-a-Porter, Penguin Books, Marriott, British Airways, Warner Bros and Samsung. He regularly appears in the media and at conferences to share his expertise, gained working within a social network, a global ad agency and more recently his own digital creative agency. He delivers bespoke training direct to brands and through the most respected providers of accredited courses.

Venue

The Soho Hotel
4 Richmond Mews
London W1D 3DH

Surrounded by some of London's best restaurants and vibrant cafes, The Soho Hotel's theatre is the perfect location to learn how to protect your reputation and your guests at The Caterer's Social Media Summit.